Pressure reveals who you are.
The Apply Pressure Crewneck by House of Franklin is built for those who stay composed when things get heavy. Featuring a powerful black-and-white lion graphic layered with bold red script and subtle gold detail, this piece represents strength, discipline, and quiet dominance.
Clean, elevated, and intentional — this isn’t just a sweatshirt, it’s a mindset.
Designed for everyday wear with a premium feel that stands out without being loud.
Details:
Midweight premium fabric
Soft interior for all-day comfort
Relaxed unisex fit
Durable, high-quality print
Stay steady. Stay dominant. Apply pressure.
House of Franklin | Built Different
EU representative: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY
Product information: Gildan 18000, 2 year warranty in EU and Northern Ireland as per Directive 1999/44/EC
Warnings, Hazard: Made in Nicaragua, For adults
Care instructions: Machine wash: cold (max 30C or 90F), Non-chlorine: bleach as needed, Tumble dry: low heat, , Do not dryclean
